(Suns)Light at the End of the Bad PR Tunnel

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Suns Light at the End of the Bad PR Tunnel

Suns Light at the End of the Bad PR Tunnel

As a lifetime @Suns fan, the past five years have been a nightmare.

Watching our team sink in the standings has been bad enough, but watching the string of missteps by ownership and the players – resulting major PR woes and crisis communications – makes me want to cry. I find myself actively cheering for other teams – especially the Golden State Warriors, who boast our former coach, president, general manager, a fan favorite player and more.

But, perhaps there is finally light – @Suns light – at the end of this bad PR tunnel .

That light came during the tear-inducing Steve Nash Ring of Honor ceremony last week.

But it was neither seeing Steve back home on our court nor his fellow Ring of Honor members – including Dan Majerle and Charles Barkley – cheer him on that got me.

It was one simple act of humility and respect shown by our (often maligned, and deservedly so) owner, Robert Sarver.

During the induction, rather than bask in the glory of the Nash-era trip down memory lane, Sarver and his hubris actually stepped back. And not only that, he had the chief architects of the Nash-era team take center stage with Steve – former Suns owner Jerry Colangelo and former Suns coach Mike D’Antoni.

And if you know basketball, you know Sarver isn’t exactly best friends with either of Phoenix icons…to say the least.

It is moves like that – giving respect where it is due and allowing the light to shine on those who earned it – that bring me back to my beloved team. And like most great PR moves, it wasn’t a “move” at all, but a sincere moment on a sincerely emotional night.

Now, if we could just trade that awful Morris twin

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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