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August 14, 2008
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August 18, 2008
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This week marks the 31st anniversary of Elvis' death - and the marketing machine at Graceland is as strong as ever in the form of Elvis Week 2008. From Elvis wine to the impressive Elvis events calendar that even includes a race to benefit United Cerebral Palsy, it seems the marketing minds at Graceland never sleep.

However, conspicuously missing this year - much to my chagrin (seriously) - is a tie-in with a cable network to broadcast Elvis movies all week long. Ever since the 5th grade, I have looked forward to the second week of August, when my grandma and I would sit back and watch a marathon of Girl Happy, Clambake, Viva Las Vegas, etc... on the old movie channels (aka AMC and TCM).

This year - nothing.

And it got me to thinking about AMC and TCM - the "old" movie channels. Perhaps cutting ties with certain "classics" such as Elvis movies is their way of re-branding themselves to a younger audience? For example, AMC is now playing Rambo and Sleepless in Seattle instead of White Heat and the Philadelphia Story and is also creating their own Emmy-award winning series like Mad Men.

In theory, up until about a year ago I was always in favor of going for the younger demographic. But, as I get closer to 30, my mind is quickly changing. So, how have you and your clients either gone for the "classic" demographics or reached out to younger audiences?

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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