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Shane Co LogoI tend to listen to a lot of sports talk radio when I’m driving.  So it’s no surprise that I’m an expert on commercials that target men, such as ads for beer, pool tables, physical issues, gentlemen’s clubs, golf courses and equipment, swimming pools, roses and the list goes on.

What struck me the other day was an ad for jewelry that suggested, “We’ll check out her Pinterest page to help find or design a piece that is exactly what she wants.”  Now isn’t that something.  Without actually asking her, we can target gift-giving to her publicly displayed likes.

I’m going to call it “Socialgraphic Retailing.”

I think it’s a creative way to help a customer – at least in theory.

And, it should not be confused with the other now mainstream uses of social media platforms, such as Facebook and You-Tube, which are routinely scoured by police departments to track down criminals or employers wanting to learn more about potential new-hires.

The moral of the story is: social media is a voluntary release of privacy, so user beware.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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