We often have the conversation in the office about how managing a social media account for a brand is much different from managing a personal account. We understand a lot goes into managing different social media pages, which is why we offer our services of expertise to help aid in social media management. But, sometimes the resources aren’t always there to have a public relations firm.
Develop a strategy – determine how often you will post and what type of content your audience is most interested in reading and seeing.
Create content – create an editorial calendar with a month’s worth of content ahead of time.
Actively engage – talk to your followers and keep the conversation going.
Monitor the action – make sure to keep a close eye on the notifications and engagement.
Track insights – pull insights on a weekly or monthly basis for social media pages which can include top five posts for most engagement, amount of new followers, audience demographics, just to name a few.
A lot goes into social media management, and it's important to do, so this is should give you a good foundation to get started!