Debbie Norwitz
#MediaMonday – Debbie Norwitz
December 1, 2014
BOOKCOVER_9781451649994
#BookClub – Good Self, Bad Self
December 3, 2014
Show all

Captain SandyWhile watching the local news recently, I thought it was interesting that KPNX-TV’s (NBC) weekend weatherman goes by Dr. Matt Pace.  Commendable, for sure, that he has earned his PhD.

I don’t ever remember another broadcaster going by “Dr.,” other than former coach and National Basketball Association TV analyst Dr. Jack Ramsey.

So – I’m going with: “that’s his shtick.”

It reminded me of former Phoenix and Sacramento, Calif., weatherman Dewey Hopper, who used to carry an umbrella during his weather segments.  Today, Kathy Sabine on Denver’s KUSA-TV (NBC) uses a red umbrella in her 9News Back Yard broadcasts.

And Royal Norman, of KTVK-TV (IND) in Phoenix, who used to wear different colored shoes during his weathercasts.

I checked in with some of our Public Relations Global Network (PRGN) agencies to find out what shticks they’ve seen in their markets.  Here are some examples:

Back in the early ‘90s, meteorologist Steve Swienckowski worked a unique split-shift/split-city weekend: he did weather for the weekend morning news at KOVR-TV (CBS) in Sacramento, Calif., and then drove to KTVU-TV (FOX) in San Francisco to do the same for their evening newscasts.  He actually had a segment called “Steve’s Shtick,” in which he talked about “whacky news that no one else would use.”

Nick Kosir, meteorologist at WJZY-TV (FOX) in Charlotte, N.C., is the “Rapping Weatherman.”  He’s good. And his Twitter handle, @RappingWXman further supports his shtick.

At San Francisco’s KRON-TV, movie critic Jan Wahl is known for wearing different hats on the air.

Cleveland’s Dick Goddard, meteorologist for WJW-TV (FOX), is a market icon.  He’s known throughout northeast Ohio for his annual "Woollybear Festival" -- the state’s largest single-day festival featuring caterpillar races.

In Nashville, Tenn., Rudy Kalis, longtime sportscaster at WSMV-TV (NBC) has a trademark of “wild” sweaters.  They include every pattern and every color of the rainbow, comprising some of the most awful Christmas sweaters you have ever seen, although there is some debate as to whether the sweaters are just his go-to wardrobe vs. his shtick.

Captain Sandy (Joe Cox) delivered the weather at Savannah, Ga.’s WSAV-TV (NBC) in the ‘50s, ‘60s and ‘70s.  He actually had his own song as part of his shtick:

“Yo ho, yo ho, what’s the weather going to be?  Here’s the man who knows, so just you wait and see.  Here is Captain Sandy and the weather he has found, for Savannah and for Chatham and the counties all around.”

His shtick also featured puppets Calamity Clam, the tide-watching clam, Wilbur the Weather Bird, a pelican that dropped out of the ceiling with the forecast and a giant thermometer named Arthur Mometer. Now THAT’s some shtick!

Who else should be on the list?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

4 Comments

  1. David Landis says:

    Scott and team – thanks for the shout out. It’s especially important in this crowded media world to develop a brand that stands out from the pack. Jan Wahl in San Francisco is one of my favorite originals. http://www.janwahl.com/
    http://www.janwahl.com/images/top_banner.jpg

  2. Margaret Leichtfuss says:

    Frank Peddie!

  3. Rachel Brockway says:

    The first thing that I thought of was Al Roker setting a new Guinness World Record for the longest uninterrupted live weather report broadcast. You know- #Rokerthon

Leave a Reply

Your email address will not be published. Required fields are marked *