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Santa has been busy this holiday season – selling cars.

The jolly old elf has been hawking Mercedes, as well as Chevy pick-ups. The Mercedes spot is nothing special.

The Chevy spots, however, are subtly very funny and my favorites of the season.

In one, Santa is on the sales floor when a prospective customer mentions to Santa that he likes to hunt…  “Deer.” Then quickly changes his answer to “fish.”

Another spot has Santa talking with a couple when the woman actually tugs on his beard.  “That’s my beard” he tells her before she finally hugs him.

In another, Santa is leaving the break-room and his co-workers are looking at cookie crumbs.  Santa says to them, “I thought they were for me.”

There’s also a spot in which a customer wants to sit on Santa’s lap.

In yet another in the series, two of Santa’s co-workers catch him doing some stretching exercises ask him “how he does it?” He touches them on the nose and replies “with lots of little helpers.”

I am not an advertising expert – but each of them brings a smile to my face.

Any holiday commercials that stand out for you?

 

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

5 Comments

  1. Stephanie Lough says:

    The Lexus “December to remember” ads have been driving me CRAZY. There are a few different ones – a couple in an elevator, a family playing guitar hero – and a familiar, rather generic sounding Christmas song is being playing in the background. The woman (or man) stops what she is doing because she KNOWS that the Christmas song means a Lexus is parked out front with a big bow on it. That’s one giant assumption.

    I know that I have never associated a Christmas song with Lexus (although apparently they have been using the instrumental since ’99, but makes me think of Home Alone more than anything else. http://www.prweb.com/releases/December_to_Remember/Christmas_music/prweb4880334.htm) Maybe it is genius, forcing people that watch to start relating that song to Lexus, but I think they are just awful! I had to see a few before I even realized the trigger of surprise was the song.

    Super dislike: http://www.youtube.com/watch?v=hBQApiFisbM

  2. I’m also a big fan of the VW commercials in which the customers forget they are on a test drive. One duo is headed for Vegas while a family parks in their own garage as if they already owned the car.

    I’m not even the market for a new ride — but love the spots. maybe I’m watching too much TV. Or too much sports on TV? Nah.

  3. Stephanie Lough says:

    “Too much TV” – interesting phrase. Not sure I have head that before, but I do know it is entirely impossible 😉

  4. I agree on the Chevy ads – so clever! They definitely do their job by catching your attention, making you laugh and secretly hoping that if you walked into a Chevy dealer Santa would be there.

  5. David Landis says:

    I love the Nissan commericals. . .because the guy singing “The most wonderful sale of the year” has a great voice.

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