All it takes is one time.
Some had warned me, but I didn’t listen. I just wanted to do what everyone else was doing.
Last September, I pinned my first picture.
Boom. Addicted. Just like that.
For those of you who haven’t heard of Pinterest (hi mom!), it is a social sharing site in which users “pin” images to virtual “boards”. The images show up in followers’ feeds and can be liked, commented on, or “repinned” to their own board for their followers to see, potentially creating a ripple effect.
I quickly started accumulating pictures that made me laugh, think, and tickled my fancy. Today I have a collection of collages that represent me – what I do, things I like, tidbits of my personality– but can the same be done for a business?
Since the launch of Pinterest, user growth has been at a steady and dramatic incline, earning itself the title of fastest growing social media of all time. How fast is the fastest of all time? Pinterest has grown 4,000 percent in the last six months. But more on this later. It has only been the past few weeks have businesses really started to take note.
We first talked about Pinterest waaaay back in the beginning of January, and started our own HMA board which looked more like a post-it compared to the grand montage it is today.
Since the Pinterest bug bit business, the social media obsessed have had time to see what works for business pages, what doesn’t, and are figuring out how to incorporate Pinterest into social media campaigns. I am among those obsessed.
Here are my five tips for getting the most out of a Pinterest business page.
Of course, different industries will have different approaches, and like any social media campaign, each company should implement a tailored strategy.
So what about the public relations industry? We’ve discussed using Pinterest for clients as PR practitioners who most likely handle social media. But what about the agency itself?
Here at HMA, we want our Pinterest to have different content than our other social networks. We’re not going to use it as an outlet for our daily blog posts or as a client newsroom, although client pictures will no doubt pop up in other suitable categories. We want to give people a glimpse of the HMA culture, showcase our individual talents as well as our abilities as a team. And we plan to do that the most visually awesome way possible.
Share your, your business’ or your clients’ Pinterest accounts in the comments below along with any of your own advice for charting this new territory.