Day three of the conference started with an update on one of PR's cousins - marketing. Mobile marketing, to be exact.
Now, I preface this post with three things...
1. I do not have an iPhone or a Blackberry - I have an outdated LG that can just barely text!
2. I brought my laptop to Thursday's session, expecting Wi-Fi at my fingertips. Sadly, I was the ONLY person not using the Internet on his/her phone. In fact, so many people had access on their phones that the hotel did not offer Wi-Fi and I looked like a dinosaur.
3. During yesterday's keynote, I got made fun of by Peter Shankman for not being able to Twitter from the event b/c of my cheap phone.
As you can see from my humiliation above, anything more than texting on a cell phone is a bit above my range, for now. After today, however, I am determined to have a new phone by the next business day.
Now on to the session...
Mike Wehrs, CEO of the Mobile Marketing Association, gave us an overview of what the mobile market looks like today, what it will look like in less than three years and the evolving role of public relations in mobile marketing campaigns.
Some video footage from the session:
Some insight and observations from the session:
Some links for mobile marketing research and case studies:
Some companies leading the mobile marketing charge: