Phoenix PRSA members and guests gathered last night for a private tour and introduction to Univision 33. Univision is a ratings heavyweight in Phoenix – attracting more viewers than any other television station in the market regardless of language. Attendees toured the station’s 32,000-square foot facility and heard presentations from representatives of the news and promotion staff.
Everyone walked away with a CD-ROM jammed-packed with valuable market research on the Valley’s 1.4 million Hispanics, courtesy of the station.
As always, there was plenty of great networking and an opportunity to mingle with some of the finest public relations practitioners in the Valley (and try some awesome guacamole!).
For those of you who joined us, please comment below with any fun facts from the evening and Happy Friday to all!