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Yesterday, I attended the last PRSA Phoenix Media Breakfast of the year with a great panel of print and television representatives. It was a nice breakfast event at Eddie’s House and I learned a few new tips to share with everyone!

Key tips or ideas from each panelist:

Cynthia Sassi, editor of FabulousArizona.com

Cynthia loves knowing what hot events are happening in town!  She prefers to be pitched via email and you can always follow-up if she has not responded. While she doesn’t want to be pitched via social media she doesn’t mind follow-up via Facebook or Twitter.  In addition, she has a great new weekly restaurant feature that is looking for ideas!

Michelle Glicksman, editor-in-chief, So Scottsdale, Scottsdale Health, Uptown and Go Gilbert

Michelle prefers that you are pitch her via email and try to be as specific as possible, down to which section you think the story would be a great fit for. Since she has four publications it is very important that the pitches/stories are very clear, concise and have all of the needed information.

Chad Graham, director of news content marketing, Republic Media

Chad gave a great tip that when pitching stories the best idea is to think how the story would play out across all mediums. How would it look via television, print, online, mobile and social media? When you are pitching the story, give examples of how the story could play out across the different mediums.

All three said that it is important to not “mass pitch” and to know the outlet you are pitching. They don’t want a story that everyone else is going to be covering and they want to know that you took the time to personally reach out to them with an idea.

I think that the PRSA media breakfasts are always beneficial and love seeing everyone!

Another great event!

Please share any additional details I couldn’t fit in!

Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio

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