The Phoenix PRSA Chapter had the absolute honor of being hosted by the Phoenix Suns on Tuesday, April 13 in a special, private luncheon at night, where Suns insiders from the public relations, digital and broadcasting teams shared insight about the strategies, storylines and successes of one of Arizona's most beloved institutions.
Suns public relations manager Krystal Heaton spear-headed the event for a second year, which was moderated by Suns senior director of public relations, Jamie Morris LeVine. Heaton and Morris shared national media relations strategies as well as their local best practice tactics they've utilized to help the community learn about new players and the folks behind-the-scenes at the organization.
Guests also had the chance to hear from panelists Jeramie McPeek, who is the vice president of digital; Bob Adlhoch, who is the producer and director of Phoenix Suns Television; Julie Fie, who is the vice president of basketball communications; and special celebrity guest DOUG COLLINS, who is a former professional basketball player, coach and current TNT analyst.
After the lively panel, where - among many insights - McPeek shared the story of the Suns social media campaign and tips on determining return on investment, guests enjoyed some pre-game networking in the Verve Energy Lounge followed by tickets to the game!
Please enjoy some photos below and click HERE for Doug Collins take on public relations and his personal branding during our event.