In my opinion, attending the PRSA Phoenix media “events” are always beneficial. Because of the changing nature of technology and public relations, the way media outlets prefer to receive news releases, pitches or updates is constantly changing. In addition, each reporter has a specific way they like to receive information as well.
I always gain valuable information and run into at least ONE person (ok a few, such as Beth Cochran, Stephanie Lieb and one of my favorite ladies in the BIG small town of Scottsdale -- Tatum Luoma) that I know (outside of my office)! 🙂
Last night’s media happy hour was no different. We were able to hear from:
Charliss Edsitty, producer of 12 News Today
Mignon Gould, editor of TheChicSpy.com
Joanie Simon, host of Restaurant Live AZ
Margo Papke, producer of ABC 15's Sonoran Living
Al Macias, managing editor at KJZZ
Four of us from the office were able to attend (We missed Alison but I hope she was “taking it easy,”if she even knows what that means, recovering from her surgery) and we wanted to each share one tip or take-away.
Whitney --“It is always entertaining hearing all the pet peeves, with the common theme focused on follow-up pitches. Also, we learned some new tricks on pitching, for example, be short and sweet but extremely detailed and how your pitch works for their audience and the headline is key!”
Kelly – “I always love going to the media events -- and love that we got some morning producers! One thing that I hear at every event is ‘be fresh with your pitching and know what fits with each show!’”
Shelby – “This was my first PRSA Phoenix Chapter event and I was quite impressed! The atmosphere was fresh, the topic was relevant and helpful and the event was well-attended. I came from the Illinois State PRSSA Chapter and had attended a few Central Illinois chapter events. They were great chapters and I'm pleased to l know that I've transferred into such an active chapter!
And finally my main take-away was that you should always know the person and outlet you are pitching!
Whew…. There was a lot to take in! If you attended the event we would love to hear about your favorite tip.