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This week, HMA vice president and general manager Abbie S. Fink is in Florida attending PRSA's Counselor's Academy. Monday's keynote address focused on Six Key Drivers of Brand Credibility. Matt Kucharski, senior vice president of Padilla Speer Beardsley in Minnesota wrote a great blog based on that keynote that is worth a read.

Enjoy and Happy Tuesday!

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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