I conducted a webinar for the Professional Beauty Association on Facebook for Business. I’ve done variations of this presentation before, but conducting them in-person is very different than online. Speakers usually take their cues from the audience but when you don’t get to see your audience, you’re on your own (and hoping that your jokes are actually funny).
The session was attended by 180 people or so, all owners and managers of salons across the country. The moderator did a great job of keeping the conversation going and asking some good questions throughout.
After sharing some initial thoughts about social media (it is here to stay, tools will just change) and talking about the importance of being there (customers expect it), we got into the specifics of the talk….how businesses can use Facebook to promote their business. Here are the topline discussion points:
Successful Fan Pages
Grow your audience on Facebook – utilize your existing resources
Grow your audience on Facebook – additional resources
We spent the majority of the time talking about the pay-to-play tools that Facebook has introduced:
Page Post Ads
In preparation for the talk, I posted a question on Facebook asking what people thought about sponsored and promoted posts and if they ever clicked through. Of those that responded, almost all of them were leery of clicking, mostly because we’ve been taught that those types of posts could be spam. And since there are quite a few spammers out there, I didn’t disagree with that thinking.
Interesting though, the business owners that responded told me that they get why their potential customers may not want to click, but sponsored and promoted posts still get the message into the feeds and serve a valuable purpose of name awareness and recognition. Sure, the user may not get to the offer or other promotion, but that isn’t the main point, according to those that responded.
We all know Facebook will continue to evolve and change so who knows what will we’ll see next in our feed. But tell me, what do you think about the sponsored/promoted posts? Click, don’t click, don’t care?