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2014 PRSA Western District ConferenceIn late March, I had the privilege of attending the 2014 PRSA Western District Conference in San Diego! It was a great experience with many valuable learning opportunities which I have shared in two previous blogs (Blog 1- Meet Joe Cohen and Blog 2 – Seven Deadly Sins of PR). Today I asked a few of the other attendees what they learned/enjoyed most and this is what they had to say:

LaTricia Woods, Mahogany Xan Communications, LLC - My favorite part of PRSA conferences is the impromptu dialogue that occurs between members. Through that dialogue, there are ideas generated, resources shared and connections made. You have the ability to connect with a new group of people, reconnect with those you haven’t seen since the last conference or further the relationships with members of your own chapter. This year, I was able to really get to know several chapter members that I have seen at numerous social settings but really had not had the opportunity to have in-depth discussions with. In our world of continuous digital engagement, it is good to have those face-to-face moments.

Jim Johnson, Springs Preserve - The Western District Conference broadened my perspective on the Industry and reignited my passion for the field of Public Relations. It's always so uplifting to come together with others that understand the unique challenges that the industry serves up. Sitting down and sharing thoughts and ideas really helps cultivate professional development. The conference was jam packed with so many great choices, it was difficult to decide what to attend. It was like being a kid in a candy shop. It's impossible to attend the Western District Conference and not come away as a better version of your professional self.

Melanie Rice, Wilson Rice Consulting - The conference was a wonderful experience for me, providing an opportunity for professional development and networking. Great job by the planning committee! The sessions that really got me thinking were the ones led by Scott Pansky and Joe Cohen.  As a culture / employee engagement / internal branding geek, I was inspired by Scott’s passion for bringing a great “it’s about the work” culture to Allison+Partners and helping clients achieve the same results. Joe’s “7 Deadly Sins of PR” gave me some fresh ideas for my personal development. Now it’s time to put my experiences at the conference into action!

If you attended the conference (or even if you didn’t) I would love to know your thoughts!

Rachel Brockway
Rachel Brockway
Senior Account Executive Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son. Check out Rachel's Full Bio

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