10 Things in 10 DaysJune 13, 2013
#MediaMonday – Jeremy StevensJune 17, 2013
Happy Father’s Day from Team HMA! Before we all spend time with our fathers, grandfathers, fathers of our human children, fathers to our furry children, or, in Scott’s case, being an actual father, we took a moment to think about what our father-figures have taught us. More specifically, what they have taught us about public relations.
As someone who is fairly confident that my dad doesn’t truly understand what I do for a living (but is the best Daddy in the world nonetheless) I realized even he has a little PR pro in him. After all, dads are great at…..
- Sticking with Key Messages: It’s a common scenario for teenage dates. The boy comes to pick up the girl, but first has to get through her dad. Chances are, their confrontation will be a thorough review of the rules: Home by 10. No drinking. No touching. These are kind of like key messages in that they need to be clear, precise, and FOLLOWED.
- Knowing the News: My dad’s day starts with coffee and paper, ends with a nightcap and the evening news. He’s also the smartest man in the world. So there’s that.
- Being a Spokesperson: Mom might be more the day-to-day face of the family, but dad is official spokesperson. People listen and respect his authority, which is necessary when it comes to, oh, say, making your coworkers buy lots of cookies from his young Girl Scout daughter.
- Problem Solving: Sometimes we are called in to help businesses that need a little fixing-up. We might review their social media efforts or give a communications audit, tweaking this-and-that and helping things run smoothly. I don’t know about you, but my dad is GREAT at fixing things – toilets, cars, furniture, light fixtures, hanging things, cutting branches, replacing tile…I could go on for days.
- Crisis Communication – Let’s just say, you know you’ve done something really bad when Dad needs to intervene.
What did your dad teach you and can you apply it to your job?