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Anyone who contributes to a blog can tell you that brainstorming a topic is not always as easy as commenting on current events or venting about how the Bachelor actually gave that girl a rose. Without a doubt, someone somewhere has written on your topic before.

But that’s not to say there isn’t plenty to be said about that particular topic. Still, there are some blogs that seem to reappear over and over, beating their points into us like political commercials on an election year (which nearly four months later still haunt my dreams.)

Here are some blog topics that I would be happy to never read again:

Ditch the news release The interweb has been telling us the “release is dead” since 2009.  Apparently, its official TOD will be this Tuesday, March 5. The way we deliver news is changing, and so is the way we PR folk get our message to those that deliver the news. But the release is hardly dead –  I have never heard a journalist say they’d prefer not to get a release (unless purely talking about volume) and often hear that it is still the easiest way to get your story across with your key messaging. Sure, maybe you’ll want to throw in some tweetable bullet points or disguise it as an infographic, so call it what you may, it is still releasing the news.

Making a case for content- Maybe I’m missing something here.  Should content creation and SEO work together? What do you have if you don’t have content? Yes, tell us how to incorporate SEO and other “content killers” into our earned media, but even with the #1 search result on Google, a site with no content is nothing but wasted space.

Social Media Use on the Rise/Social Media beneficial for business – And in other news, the sky is blue. Yes, following certain demographic trends and monitoring your own engagement is important, but it should be fairly common knowledge that social media use is very popular and will continue to grow.

Millennials are Entitled This may not be specific to PR, and I may be a little bit biased seeing as I am smack dab in the Millennial age group (18- to 33-year-olds), but we get it. You don’t like us. At least, you don’t like our tendency to overshare online, our helicoptering parents who still help us with our taxes and sense of humors molded from ‘90s shows like Seinfeld and Married with Children. We’re snarky, we’re privileged, and we’re more social media savvy than you. But we are also hard-working, over-achieving and extremely self-critical. In fact, Millennials and Gen-Xers (34- to 47-year-olds) are the most stressed out generations. And it’s not that I’m denying our flaws or disagreeing with all points…I’m just tired of reading about it. I’ve got my own snarky blogs to write.

 

What can you add to the list?

Stephanie Lough
Stephanie Lough
A former HMA Public Relations employee.

16 Comments

  1. Scott Hanson says:

    I’d add: “How the media likes to be pitched.”

    • Stephanie Lough says:

      That’s a good one to add. Also the “best time to post” timelines. There is too much dependent (local, national, type of client, audience) to say what times are better than others.

  2. David Landis says:

    OK, game on, Stephanie – you’re MORE social media-savvy than my generation? Have you checked your Klout score lately? Mine’s 66, I think I’ve got you beat. Regardless, it’s not about winning or losing, it’s all about how you play the game and people of all ages and all generations play the social media game – and do it well. Cheers, David

  3. Nice! How about “Jargon to Avoid,” “Why You Should be on Pinterest” and “The Value of Facebook” type posts? Or “You Need Strategy” instead of how to CREATE a solid strategy? So tired of content that touts the same recycled garbage with no fresh insight, no thought leadership and no actual take-aways… Quality before quantity, people!
    #contentfails #offthesoapbox

  4. David Landis says:

    Carrie – just being as snarky as the millenials. Stephanie, glad you got my sense of humor. Cheers to all!

  5. You two were kidding? ARGH, who knew!

  6. David Landis says:

    Gotta have a sense of humor in this business. Isn’t #PR the 5th most stressful job in the world? (And #1 creative job) Cheers, David

  7. Nat Handler says:

    OMG…the sky is blue?

  8. Samantha Cepican says:

    From a job hunter’s perspective: The “resume faux pas” posts. If you tried to incorporate all of the advice from multiple bloggers, you would be so turned around by contradiction, you may forget your own Twitter handle. 😛

    • Stephanie Lough says:

      Ohh good one! I have seen a million posts about what to include/exclude from your resume and interview tips – all the good info is repeated over and over and anything unique will probably be a personal preference and not great advice for everyone. My favorite is when one blog has multiple posts saying different things about the same topic (without acknowledging the other post.) Regan seems to do this a lot!

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