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Photo by UniversalIn 1998, I sat in my seat at the Harkins Shea 14 movie theatre and almost broke a rib laughing my way through “There’s Something about Mary.”

As most of you know by now (if not, 20-year-old spoiler alert!), one of the biggest surprises in the film occurs when then-Green Bay Packer quarterback Brett Favre appears as Mary’s ex-boyfriend, dying to get back together with her.

While his NFL MVP and Superbowl rings were certainly nice, the cameo made Favre a household name (and a huge crush of mine despite my Bears-loving dad’s disapproval).

As far as PR moves in sports, it was a touchdown.

Well, the Packers have done it again. And this time, their promotional stunt will result in new female fans.

DON’T READ BELOW THIS LINE UNLESS YOU WANT A PITCH PERFECT 2 SPOILER 

About a third of the way into Pitch Perfect 2 (better than the first one, by the way!), the protagonists of the film – the Bellas – enter into a “sing off” of sorts with some rival acapella groups. Among those groups are some familiar faces from the first film as well as the new “big villains” of the sequel. And…to my surprise…the Green Bay Packers.

Yes, five members of the Packers – including fan favorite Clay Matthews – actually bust out both dance moves and songs in the film. They really go for the laughs – and score.

Being a huge NFL fan, I thought it was hilarious. And being in PR, I thought it was brilliant – much like that Favre cameo back when I was in high school.

And, methinks there will be measurable results from this move. Of the 300-plus females in the audience at my showing alone, I heard a few dozen talking about “those hot Packer guys” after (and during) the movie. Multiple that by the millions of girls/tween/teens/women that saw or plan to see the movie (it’s already grossed well over $100 million), and the Packers may have doubled their female fan base.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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