People Are Mad About Cups…Again: Part I

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Green Starbucks Cup

Photo from Starbucks Newsroom

November 1st has hit...which means it is socially acceptable to begin anticipating the winter holidays! For me, once Nov. 1st hits, I allow myself to listen to Christmas music, watch Elf 100 times, and start shopping for small festive decorations. But don’t worry—I wait until after Thanksgiving to set up the Christmas tree.

Nov. 1st also usually means Starbucks holiday cups! (Side note: there’s actually a website to countdown to the release of Starbucks’ holiday cup.) Instead of the simple, iconic white cup with green logo, Starbucks transforms their cup into something a little bit more fun. And I have to admit, once the season ends and I get my first Starbucks drink back in its normal cup, I do get a little bit sad.

This year, however, Starbucks has released a limited edition cup prior to their annual holiday cups. These cups are green opposed to the holiday red cups we always see and has a single line connecting a group of people.

“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” according to Howard Schultz, Starbucks chairman and CEO in a post in Starbucks’ Newsroom.

And like always with Starbucks cups, and really everything in life, some people are angry over it. If there’s one thing I think all of us learn pretty early on, it’s that you can’t make everyone happy—this rule also applies to the design of coffee cups.

An article by Adweek showcases some of the choice words people had for Starbucks—some cried out they don’t want politics with their coffee, while others just think the cup is ugly. A quick scroll through Starbucks’ Twitter feed looks like its staying far away from the negativity by only responding to positive tweets, which is probably their best option as it’s no good to argue with a person’s opinion.

Now we wait until Nov. 10th when the actual holiday cup will be released (don’t forget you can countdown here!) and we’ll see what the next controversy is like (remember when last year’s cups weren’t Christmas-y enough?). You can expect another blog post from me on the subject then.

Sara Goodwin
Sara Goodwin
Account Coordinator Sara is a Maryland native who moved cross country to join the team at HMA. She is passionate about digital media and knowing what’s upcoming in new technology, whether it’s apps, social media platforms or hardware. She enjoys hiking, reading and traveling. Check out Sara's full bio

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