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invoice-153413_640When a company is in a crisis situation and it calls to meet with a PR agency, the agency should be compensated in advance for the initial meeting whether they continue to work together or not.

There are a number of reasons why this should always be the case:

  • We are always “very smart” in our first meeting, typically offering key strategic communications advice.
  • We are dropping other revenue-producing work to come to the rescue of the company in crisis.
  • Our track record in handling other crisis situations demonstrates that we are good at what we do.
  • As outsiders, we often bring calm to the storm.
  • You pay your doctor for his or her consultations. Our insight can help save a company from a lethal crisis communications blunder.
  • You pay your attorney for his or her consultations. Our insight can help in the court of public opinion.
  • You pay your accountant for his or her consultations. Our insight may help you save money in the long-run.
  • It’s business.

Providing professional services can have challenges, but ensuring we don't commoditize them is crucial to an agency’s success.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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