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January 28, 2009
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Our client, Blue Cross Blue Shield of Arizona, will kick off its fourth annual Walk On! Challenge on the morning of January 28 at the Phoenix Zoo, where two fifth grade classes from Tempe's Laird Elementary School will lead the event, along with three camels from the zoo, in their efforts to take 10,000 steps each day during the month of February.

Students will strap on their pedometers and begin counting their steps as they make their way around the Phoenix Zoo's new "Wild Walk," an interactive fitness walking trail, provided by BCBSAZ.

Markers along the Wild Walk trail invite kids and adults of all ages to complete a variety of physical and mental health exercises as it relates to a particular animal. They also provide tips about why exercise is beneficial to their well-being and that of the animal in the area.

This year Walk On! will have its largest turnout ever, with nearly 43,000 fifth graders in 130 school districts statewide taking the challenge. BCBSAZ is giving each student a pedometer and chart to track the number of steps taken each day, and students who meet the 10,000 step-a-day challenge are eligible for prizes such as a Wii FitTM or iPod® shuffle. Additionally, the school with the highest percentage of fifth-grade students to complete the Challenge will receive a $2,500 grant for a special fitness-oriented activity.

We will be there to walk with the kids and camels, and we challenge you to Walk On! as well. Hey, think of it as a delayed start to those New Years resolutions.

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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