A few times over the past couple years, I have been a guest faculty instructor at the ASU Lodestar Center for Philanthropy and Nonprofit Innovation, teaching social media for nonprofits. Participants in the class are nonprofit executives or those wishing to transition into the sector. The curriculum evolved over the years from “what is social” to “how to do social.”
But guess what? The class is evolving again and I couldn’t be happier. Now instead of two days focusing on social media, we are talking about marketing communications and identifying social as one of the many strategies that need to be part of your plan.
Those of us that do this on a regular basis have long-recognized that social needs to be incorporated into your overall communications strategy. But for non-comm types, just figuring out what the heck to do with a Facebook page or how to do a tweet chat has been front and center in the learning curve.
I think this session’s participants will enjoy learning more about overall marketing communications strategies. I know I am certainly looking forward to teaching this more comprehensive approach.
And as is typical, I’m guessing I’ll learn a few things as well.