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USA Today ScanI don’t spend much time on gossip columns or celebrity-watch articles, but a recent USA Today headline caught my attention:  Hollywood plays the PR game.

Noted celebrity reporter Donna Freydkin’s article on celebrity publicists cites with some spot-on accuracy, among others, roles by Debi Mazar, who plays outspoken publicist Shauna Roberts in Entourage, Kerry Washington, who plays Olivia Pope on Scandal, Kim Cattrall, who played Samantha Jones on Sex and the City, and Jason Bateman, who plays Ray Embrey in Hancock:

“…the publicists you see in movies and on TV generally don’t reflect the reality of the job.”

That is correct.  To be clear, publicists typically work for individuals, such as movie stars, musicians and authors.

The PR industry has specialists in all aspects of the field – consider things like crisis communication, issue management, community relations, special events, strategy development, content marketing, digital communications, government and public affairs, or copywriting.  Yes, there can be times when the projects are glamorous and high-profile, some might even bring the PR professional to the forefront as the spokesperson. But more often than not, PR folks like those on TV are not what you’ll find doing the day-to-day, behind-the-scenes, sitting-at-a-desk-pounding-away-on-a-keyboard practical and tactical stuff that keeps our organizations and clients front and center.

But when they do make that TV show, I’ll be sure to tune in.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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