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Brad KeselowskiSo it’s 2014 and NASCAR driver Brad Keselowski has become the first driver to have his own blog.

As fast as the cars go – this is one area of the sport that has been in the slow lane.

Athletes, celebrities and others in various walks of life have embraced social media since it came onto the scene, but – at least for NASCAR drivers – not the blogosphere.  Until now.

Is it because on Twitter you’re limited to 140 characters and can participate at a moment’s notice?  And to be on Facebook you can post a bunch of photos and call it a day?

Or is it because the drivers are too busy to blog?

Keselowski said in a USA Today article about his blog:

“I’m thrilled with how that’s turned out and somewhat shocked I was the first person to do an authentic blog in NASCAR as a driver, at least.  Because it can be a very, very powerful tool.”

It can be – and is – a powerful tool.

I’m just surprised it’s taken this long for a sport such as NASCAR that has a sophisticated marketing arm, to figure it out.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. Abbie S. Fink says:

    I wonder when it will no longer be considered newsworthy when a celebrity starts participating in social media.

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