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October 31, 2013
Steve Elliott
#MediaMonday – Steve Elliott, Cronkite News Service
November 4, 2013
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There is nothing that brings delight to my heart and soul quite like when disaster falls upon the Los Angeles Lakers (or, the Fakers, as they are called in my household – save for Jerry Buss, whom I actually kind of admired).

But this isn’t a blog about Dwight Howard.

Nor is it a blog about the once-lowly Clippers, who are – for the first time ever – way cooler than their building mates.

It is a blog about public relations – and the Lakers current, complete communications disaster.

In what is now my favorite article ever, none other than Forbes Magazine goes so far as to do a countdown of embarrassing ways the Lakers have mishandled their brand, image and even crisis situations as of late.

And the best part – the article goes so far as to praise the CLEVELAND BROWNS for doing a better job than the Lakers on their brand in the sports world and beyond!

Click here, and share this glorious moment with me.

A bonus – the article smartly points out what HMA has been saying for years: What people tend to nickname “PR Problems” are not really PR people’s faults, but “management’s [poor] reaction to internal and external events, some of their own making and some not, and how management has communicated those events to the media and their fans.

Welcome Back, NBA!

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

3 Comments

  1. David Landis says:

    I’m just glad the Warriors beat them this week!

  2. Scott Hanson says:

    Usually once a team “gets it” when it comes to PR, they keep it. Like the Arizona Cardinals. It took them a while to get it when they first moved to Phoenix. But since getting it, they’ve kept it.

  3. Kelly Potts says:

    I cannot get over their wrinkled shorts on the cover….

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