role-models
#HAPPO – how to build and sustain a mentor relationship
February 15, 2013
Dr.-Jerry-Buss
Where Have All the Cowboys Gone?
February 20, 2013
Show all

That was the headline I saw in a print ad for Jell-O.  I about fell out of my chair.  How the heck did something with so many typos make its way through the copy editors and into the magazine?

Turns out the entire ad is that way.  “Fun Things Up” is the promotion for Jell-O’s mix-ins brand.   Clever?  Or confusing?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

2 Comments

  1. Stephanie Lough says:

    I’d say clever, since it caught your eye, but not the first time that phenomenon has been used! http://en.wikipedia.org/wiki/Typoglycemia

  2. Scott Hanson says:

    The Ellen DeGeneres Show would love this. It’s sort of like “auto-correct.”

Leave a Reply

Your email address will not be published. Required fields are marked *