In Clough’s article he states that success can be attributed to five “simple” guidelines:
Make sure you have the right to speak – Don’t join a conversation that isn’t relevant to your brand.
Keep it short, sharp and simple – KISS(S)
Target by interest, not age – relevance is everything – Don’t target millennials for senior living products
Recognize that millennials listen to millennials – The power of others to influence a brand.
Keep your content true to your brand – Again pay attention to what it relevant to your brand.
As I was reading the five guidelines I thought they sounded good but they seem pretty standard and as if you can take out the word millennials and drop in Gen X or Baby Boomers and the guidelines would still be the same.
Senior Account Executive
Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son.
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