A recent article by Hollis Thomases for Inc., titled 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media, has sparked quite the debate. PR pro Lauren Rothering wrote the counterpoint argument for PR Daily earlier this week.
I’ve got mixed emotions about it. I agree with Hollis that the fresh-out-of-college public relations professionals may not be best suited for “running” your social media efforts. But as Lauren points out in her article, there are some definite advantages to having the millenials as an active part of your team.
HMA Public Relations is a boutique agency. We do not have the luxury of having social media-only team members. Our staff members are all empowered to actively participate in the day-to-day account management of all our clients. Whether that be the more traditional work in media relations or the ever-increasing digital communications efforts. We welcome the creativity and enthusiasm that comes from the millenials in the office. But, we also have senior staff members that oversee the strategic elements of the account.
We’ve found the happy medium between turning social completely over to the “23-year-olds” and giving them the freedom and flexibility to be a part of the team that provides full-service public relations work to our clients.
Thoughts? I’d love to know how others, agency or otherwise, are handling social for your organization.