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PR lessons from (my) Dad
June 14, 2013
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Fun fact – HMA’s own Scott Hanson was once an ace television reporter.

It’s true – and it was in the 1980s, so he did it with a PERM! (think Mr. Brady in the later years of the Brady Bunch).

Much like our Mr. Hanson, we have another ace television star in our midst – one who is celebrating his first year since leaving television for the bright lights of public relations this month!

His name – Jeremy Stevens.

In a former life (well, a year ago), he worked in Colorado and Missouri as a weekday anchor, reporter, and producer (even working in the same market as fellow Media Monday profile Marie Saavedra) before heading to Arizona last summer to take a job with the DC Ranch Community Council. In his role, he handles all communications to residents of the affluent Scottsdale ‘hood, and also edits/produces the DC Ranch News, a monthly tabloid-size magazine focused primarily on the area, but also on the events and news issues impacting Scottsdale as a whole.

With that – I’ll hand it over to Jeremy.

 

So, Jeremy – what do you want to tell the blogosphere today?

 

This time a year ago I had just spent two days driving a moving van across the Southwest with my dad. What a Father’s Day!

After nine fun and eye-opening years in the broadcast news world, I was ready for a change. I knew growing up that I wanted to be a television reporter. But as they say— be careful what you wish for.

Growing up in Seattle, I came from a family full of UW Huskies who practically bled purple and gold. So what do I do— I chose to attend the arch-rival Washington State University and become a Cougar. Thanksgiving was never the same.

I proudly graduated from WSU’s Edward R. Murrow School of Communication and landed my first job as a reporter/producer and eventually weekday anchor at KJCT, the ABC affiliate in Grand Junction, Colo. After a few years I moved even farther east to take over as weekday anchor at KSFX, the FOX affiliate in Springfield, Mo.

One week into the job, I heard my first tornado siren. Natural disasters such as tornados, floods, and monumental ice storms defined my experience covering news in the Midwest. It was a sobering experience to meet with families and victims of natural disasters who somehow found it cathartic to speak about their loss on live television.

After years of covering difficult and often negative topics, I needed a change. So as many broadcasters do, I decided to jump into the world of PR and marketing.

My family now lives in the Phoenix area and I couldn’t have been luckier to find a job in the Valley— especially with an organization like the DC Ranch Community Council.

This transition has been a natural fit since I can use my video editing skills to enhance the existing communications platforms within the community. I also contribute news articles and edit Ranch News, our community newspaper. The team of professionals I work with makes my job a true joy and I honestly look forward to coming to work each day. The view of the McDowell Mountains isn’t bad either!

We are always looking for unique stories or partnerships that may positively impact residents and stakeholders of DC Ranch. Feel free to email me with any suggestions at jeremy.stevens@dcranchinc.com.

Hope to see you around the Valley, and Go Cougs!

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

3 Comments

  1. Scott Hanson says:

    I know of a few families divided by college football rivalries, including ASU/U of A and UCLA/USC. It’s just as intense in the Evergreen State, I’m sure.

    • Stephanie Lough says:

      I come from a House Divided – Dad and Brother went to U of A, Mom and I went to ASU. ….and the Territorial Cup is back to the Saturday after Thanksgiving. Eeek!

  2. Deborah Muller says:

    Welcome. My family back in LA also was a House Divided — every one on my dad’s side went to USC, all the smart ones on my mom’s side went to UCLA. Right on down to my twin brother (a Trojan) and me (a Bruin). During our four years of undergrad, I was proud to say we never lost to SC.

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