A lot has been said and will continue to be said about the Lance Armstrong doping situation. His tearful admission (finally) on Oprah this week that he did, in fact, do what he has been accused of doing, has me saying…. it is about time!
His reasons for thinking he needed to take performance-enhancing drugs don’t really concern me. What does concern me is why he felt the need to lie over and over again. And now that he has lost so much he decides to come clean? I’m happy that he has decided to admit what we’ve all known (or at least thought we knew). Is it too little too late? Perhaps, but I’m glad he did it. I can’t imagine carrying around that kind of secret for as long as he has.
What will the impact be on Livestrong and the work of that organization? Livestrong is far bigger than Lance Armstrong. His high-profile celebrity did much to help the organization raise awareness and funding for some very important health issues. For that, we should be grateful.
It is always tough when your brand is connected to someone with such a high-profile and that someone turns out to do something not in line with your brand and your mission. But now it is time to move forward. Let him get on with it and let Livestrong get on with doing what it has always set out to do.