They used to be happily married with eight cute kids, and had a hit TV show. However, things have drastically changed for Jon and Kate Gosselin in the last six months. Sure, the kids are still cute, but the soon-to-be exes – of TLC’s Jon & Kate Plus 8 fame (or notoriety) – have fallen from grace as the network’s poster family.
Since they announced their forthcoming divorce in May, Jon and Kate have been embroiled in a bitter publicity battle. Jon has gone from doting father to a fratboy wannabe, publicly “canoodling” with his fair share of women – one of whom was allegedly the kids’ babysitter – and being very unapologetic about his party guy behavior. Earlier made to look like the cold, resentful stay-at-home mom, Kate’s image has undergone its own transformation. In contrast to Jon, she has been cast in a more positive light – the brave single mother of eight. It was even announced this week that after November 2, the show would simply be called Kate Plus 8.
They’re basically waging his-and-hers campaigns against each other. It’s becoming clear that Team Kate is on top, but I wonder if the two have taken time out to lower their gloves and think about the clear losers – their kids.
I know these two have gotten a lot of media play and I’m reluctant to post this and perpetuate it, but I have to know – how do other PR pros feel about this situation?