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One reason I (Alison) love working in public relations is the fast-paced action. Literally, I wake up each day thinking I will be working on one project only to have five others appear by the hour.

But, not so sure I would want to be making Jets public relations decisions on a daily basis this football season.

Why?

Because they seem to be stuck between a rock and a hard place, courtesy of Rex Ryan.

Now, keep in mind I was not born in time to see Broadway Joe Namath and the amazing Jets Superbowl team in the late 1960s. So, for me, the Jets have always been one of those “eh” teams that I didn’t feel one way or another about. Like many of us, the Giants seemed to be New York’s real football team.

But then, like a scene from a movie comes Buddy Ryan’s loud-mouth son Rex Ryan. And like Joe Namath, Ryan ran his mouth last season to my delight – and ran all the way to surprising the football nation in the playoffs.

All of the sudden, the Jets were relevant! I am guessing the public relations team was in heaven, especially when HBO’s Hard Knocks came calling. They not only had a celebrated team, but characters on the team and leading the team that would be catapulted into the stratosphere.

And now cut to today – the Jets are still running their mouths in press conferences and on Hard Knocks, causing every single team in the NFL to take notice and Namath to call them out. You can be sure even the lowly Rams will bring their A-game to play the Jets.

So, this is where the public relations dilemma truly lies – on one hand, the public relations team wants Ryan and company to continue to talk up a storm, but if they don’t replicate or even come close to their success of last season, they will quickly become a punch line and everything from tickets sales to merchandise to all of the hard work from the public relations team, will be all for naught.

So, what would you rather have – superstars that make headlines or teamwork and success that make the headlines. And no, you can’t pick both!

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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