Yesterday, I came across a blog post, The Hardest Part About Working in PR by Richard Brownell, group content manager at PR News. The title of the article immediately captured my attention as often I have discussions with my 8-year-old about things being hard. Sometimes he will say he doesn’t want to do something because “it is hard.” The conversation usually ends with me saying if things were not hard…. “they wouldn’t be fun” or “we wouldn’t learn anything!”
That being said, I think the same applies to being a PR professional. If our career is so hard (and challenging and changing every day) then why do we do what we do 24 hours a day, seven days a week, 365 days a year? For me it is because I care. I care about the clients and people I work with and the company I work for. I happen to work with clients that do amazing things, a company that believes in my success and the success of those around me and my co-workers are just… well rock-stars. That is why I work in PR.
But I would like to turn this question around and not ask what the hardest part about working in PR is, because we all know working in PR can be hard. But, what makes it worth it for you to work in PR? Is it your clients? The media relationships? Your organization? Your co-workers?
Please let me know.