#MediaMonday – Jeff ScottJanuary 31, 2011
HMA Public Relations is hiring – are you the right fit?January 31, 2011
Is it getting better for the PR agency business?
The Council of PR Firms survey seems to indicate that things are improving. Here’s the story.
Here are some highlights:
- More than 80% of firms reported that their final 2010 revenues had exceeded 2009 numbers.
- Two thirds (67%) of firms reported double-digit revenue growth in 2010.
- A full 56.4% of firms reported that new business prospects were stronger than a year ago, with the vast majority firms (76.4%) citing social media as one of the strongest expected growth areas.
I (Abbie), for one, am optimistic about the year ahead. Sure, we still have plenty of room for improvement but if the year-end numbers mentioned in the survey are any indication, I think we are in for a good year.