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4One of the biggest trends for brands right now is content marketing. Many brands have developed a social media presence, along with a voice to tell their story. These stories take shape in social media posts, blog posts, videos, newsletters and more. Well, Facebook is focusing its efforts on video content. The social media site is testing a new feature that could give brands the information they need to target audiences who regularly watch videos.

I learned about this from an article on Mashable.com. This feature, which is currently being tested, recommends videos based on a previously watched video to a select group of mobile Facebook users. For now, the recommended videos are only videos that have been uploaded directly through Facebook. Facebook is analyzing which users are watching videos, how long they are watching videos and if they “like” or comment on the video.

This knowledge will help Facebook target video-watching users and provide videos in feeds of those users. The feature will help Facebook with the development of the stages of sponsored video content for brands. This will give brands the opportunity to target audiences more specifically than ever before.

To tell a story effectively, one must understand the audience who is being reached. This encompasses their preferred type and shape of content. Do you think brands will start using the sponsored videos feature once it’s in full swing?

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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