Informalization of Live Reports

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Live ShotThe broadcast journalism professors, news directors and news consultants who guide TV news reporters have gone too far in pushing conversational dialogue in reporters – or maybe it’s their students that have taken it to the next level.

Maybe it’s just the young reporters on local affiliates.  Or maybe it’s just my own pet peeve.

Either way, when the news anchor or anchors introduce a live report from the field on a hard-news story and the reporter’s first words are: “Hey guys” or “Yah John,” I cringe.  The credibility meter plunges!  It’s a distracting and unnecessary transition.  I think all we’d need is for them to be chomping on gum while doing their live-shot to complete the circle.

I don’t see that response from reporters at the network level and haven’t noticed it from more seasoned local reporters.

In a medium where annunciation and articulation are key, it’s time to reformalize the delivery.

Back to you.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

2 Comments

  1. David Landis says:

    Scott, couldn’t agree more. It’s “the dumbing down of America.” Cheers, David

  2. Michael Hayes says:

    Standing in a puddle to show its raining. That bugs me.

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