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I admittedly do not get to many theatrical productions.  Not that I don’t enjoy them – just that other things seems to take priority in my life.

When a friend, Dr. Randy Oppenheimer, invited me to the Brelbry Studio in Glendale to watch a play that he is in, “The Importance of Being Earnest, I thought: why not – especially since the Oscar Wilde title often reflects the role of the communications professional in being “the conscious of a company.”

Essentially – as PR professionals, many of us have dealt with crisis communications issues, even if the situations are not so good.  But one thing we cannot deal with well is crisis situations when our client is not telling the truth.  In fact, that was a conversation topic in our office recently.

In their quest to gain favor, two cast members in The Importance of Being Earnest tell stories of imaginary characters to help cover for their own activities.  It’s as bad a move in theater as it is in real life.

Just ask Lance Armstrong, Rafael Palmero, Bill Clinton, Scott Peterson, Manti Teo, Milli Vanilli. Pete  Rose or Stephen Glass or Pinnochio.

These notable non-earnest individuals did not fare nearly as well as The Brelby Studio’s production, with was pretty good.  I’m not lying.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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