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The Castle Group

The Castle Group

The “Instagram Pitch,” have you tried it? For some organizations, online media relations is just as important as traditional media relations, making outreach to bloggers part of the normal pitching efforts. Working with bloggers, popular Instagram users and other highly followed people on social media is a beneficial and effective way to reach an audience.

The Castle Group, our Public Relations Global Network (PRGN) partner in Boston explored the notion of pitching on Instagram to see what works and what doesn’t work. The agency also questioned how advertising on Instagram comes into play.

While the idea of using media relations skills for Instagram isn’t totally uncharted waters, it’s definitely still fairly new.  So, see what was revealed here, and let us know how your Instagram pitching efforts go!

Shelby Ray
Shelby Ray
A former HMA Public Relations employee.

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