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Photo credit: Rob Schumacher/azcentral sports

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There has been much talk recently about Phoenix Suns’ forward Markief Morris blaming the team’s and his poor performance on the lack of support of the fans, also known as customers.

So, with that in mind, here is a list of how to alienate your customers:

  • Perform poorly. The team set a 47-year-old franchise low by only scoring 24 points in a half.
  • Fight publicly with your boss in front of your customers. Marcus Morris and his head coach, Jeff Hornacek, had to be separated during a time out.
  • In front of your customers, use profanity and disrespect toward those who oversee your business. Markief Morris leads the NBA in technical fouls and is tied for the lead in ejections.
  • In front of your customers, physically abuse your opponents. Markief Morris leads the NBA in flagrant fouls.
  • Get quoted in the media repeatedly about how much you dislike your customers. On several occasions, Markief Morris has said he doesn’t think the team is getting enough support from its fans.

Actions do speak louder than words.  There is a mountain-sized PR problem coming out of the U.S. Airways Center.

And why do I want to be a “customer?”  Can you imagine any other industry where this would be acceptable?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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