HMA Public Relations is celebrating its 30th anniversary this year. We are very proud of that fact. We include that information in all our new business presentations. We are celebrating it throughout the year with community service projects, Facebook contests and the like: “30 Things for 30 Years.”
But last week, a new business prospect asked us about how we stay relevant, how have we stayed “in the know” for 30 years, how do we plan to move forward and adapt professionally in the coming years? Wow! What great questions, and admittedly, ones I did not have an immediate answer to.
This is what I do know ...as public relations practitioners we have seen our industry change drastically in the span of a few years. Where we used to have three daily newspapers, our one daily now struggles to produce a relevant product. The daily television news consists of more roll-over accident coverage and wire service stories because their staffs are limited and those that they do have are pulled in a variety of different directions, producing not only broadcast stories but online and print articles, as well.
That tells us that, as a business, we must regularly and consistently engage with our communities in order to stay on top of business trends, the dynamics of our community and political culture, and do what we can, whenever we can to learn and grow as practitioners.
We do this by regularly attending networking and professional development events, particularly those that address the state of the communications industry, as well as our business community and the direction in which it is moving. We read the news, check blogs and stay active, all the time looking for information pertaining to public relations and the industries of our clients.
I hope we are still answering the relevancy question for years to come. What do you think? How do you stay relevant in today’s ever-changing world?