The new "cooler" David has stepped into the circle of death to face-off against the giant "Googliath." And, there are few key differences that make battling the giant a little easier:
The company claims the new search engine can index, faster and more cheaply, a far larger portion of the Web than Google.
Danny Sullivan, a Web search analyst and editor-in-chief of Search Engine Land, said Cuil can try to exploit complaints consumers may have with Google -- namely, that it tries to do too much, that its results favor already popular sites, and that it leans heavily on certain authoritative sites such as Wikipedia.
What does this mean for the future of web optimization? Will the increasingly popular strategy take a back seat to this seemingly more organic and informative approach to searching the internet?