Using cats as a way to brand a product?
These were my thoughts before reading PR Daily’s “Herding cats? Tough. Branding with them? Let’s talk viral impact” blog post this morning. But after I read more, I began to see that PR Daily’s Rachel Farrell had a point.
Farrell discussed three main reasons why our furry friends are becoming brand icons.
Hmm. She was right.
I mean it all made sense. People love animals and people love animals that do funny unique things. I mean just look back over the past 10 years. Dozens of businesses have used animals as part of their branding strategy and today those animals are brand icons because of it. Let’s look at a few.
But this got me thinking, can all brands become icons? The answer was yes.
Let’s look back to our furry friends for some helpful tips.
Be humorous yet loveable
In other words, businesses must find a way to connect with their customer on an intimate level. Develop a brand story and make it relatable. A story draws customers in, and appeals to their emotions. This makes your brand memorable.
Don’t be afraid of social media and the digital era
Traditionally, print ads and TV spots were used for branding opportunities. Today, technology offers companies endless opportunities of ways to market a product or service and connect with customers. Know your niche demographic and establish a more intimate relationship with customers about your brand.
No matter what your brand is about, center it around being unique. Keep all the messaging consistent across all platforms including newspapers, radio, print, website, social media and email marketing. The more consistent your brand, the more people remember.
What are some of your favorite brand icons? What branding tips did you learn from them?