A Tip for Tuesday

Plan ahead – especially with your communications plan!

Long-term communications planning is a process that is often neglected. It is similar to the process of developing a solid long-term business plan for your organization, and in fact, the two plans should go hand-in-hand. Deciding the role of communications in your organization is the primary reason to draft a communications plan, but such a plan is critical for several reasons.

For more tips on creating your long-term communications plan, click here.

#MediaMonday

 

Adam and his fabulous Fairytale Brownie wife, Erin Kress

Each Monday, we are posting a blog to help our readers get to know the media just a little bit better.

With a TWIST!

No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it as your first “networking” opportunity of the week!

Today’s #MediaMonday comes to us from Adam Kress, multimedia reporter and social media maestro for the Phoenix Business Journal.

So, Adam, time to share!

What do you want to tell the blogosphere about yourself today?

Adam: A big reason I chose journalism as a career was because a story I worked on in high school was censored by the administration. A few of the people on The North Star staff and I fought the censorship, and under threat of lawsuit, the school board changed their policies regarding student publications. It was a great lesson in the First Amendment and also media relations. Our censorship battle was picked up by media from all over Chicago, and for a time we were the story because of a story we wrote. Ironic.

The journalism bug got into me then, and it only grew working at The State Press at ASU. I made life-long friends working there, and learned more than I could have imagined. It was such a great experience that some of my alumni friends and I created the State Press Alumni Group to help current students working at the paper. Join our group on Facebook here.

What are you up to now?

Adam: For the better part of the past year at the Phoenix Business Journal I’ve worked to create and grow the paper’s social media presence. We’re now recognized as a leader in the space among our 40+ papers across the country. You can follow us on Twitter and Facebook.

You can also catch my daily radio reports on NewsTalk 550 KFYI-AM each morning.

P.S. GO CUBS!

Where are we?

So, the Phoenix Business Journal is reporting that Phoenix hotel daily rates are beating the national average, small businesses added 40,000 new jobs in February nationwide and the City of Surprise just scored an MLS game.

So, does this mean there is light at the end of the tunnel? Are we making our way out of the recession? Will the good news keep coming?

One of the best ways to tell – ask marketing communicators!

So, I put the question out to all of the best and brightest in the communications field here in the Valley:

  • Are you seeing a boom in business since 2009?
  • Are corporate partners and clients investing in communications strategies at the rate they did pre-recession?
  • Based on your business, where are we? And where do you think we will be by the end of the year?

Comment below.

Astounding Stoudemire (Re)Brand

I don’t know if the credit goes to getting older, a fabulous media relations team or a little bit of both.

Get this, Phoenix…Amaré Stoudemire is maturing on the court and off. And the media is taking notice

Over the past several years, Phoenix fans have had to deal with Stoudemire’s interviews about getting out of Phoenix, his careless attitude about defense and ballooning ego. But, in the weeks since the trade deadline – when Phoenix decided against trading him – he has been humble, polite and is even playing defense.

And, people are coming to his defense. I sat with an Phoenix Suns insider and listened intently as he reminded me that Stoudemire has never been arrested for a DUI or other favorite celebrity offense, has overcome a horribly scary childhood and has spent late nights trying to improve for the fans in the Valley of the Sun – his only real “home.”

His new and improved image is scoring rave reviews from critics. Well, consider me back in Stoudemire’s camp, too. I am jumping on this re-branded Stoudemire bandwagon and hope the media relations team at the Suns continues the positive press. Well done.

A Tip for Tuesday

This Tuesday tip is dedicated to getting a nose for news the media can use!

For public relations professionals, identifying newsworthy story ideas is one of the most challenging parts of our job. The ability to accurately judge the news value of a possible story can mean the difference between instant interest, and missed opportunities.

So what makes good news anyway? Generally, true news is considered to have one or several elements including: timeliness, proximity, conflict, impact and human interest.

For more information on sniffing out the best news on your beat, click here.

#MediaMonday

Each Monday, we are posting a blog to help our readers get to know the media just a little bit better.

With a TWIST!

No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it as your first “networking” opportunity of the week!

Today’s #MediaMonday comes to us from Peter Corbett, one of the best darned reporters in Scottsdale and business reporter for the Scottsdale Republic.

So, Peter, time to share!

What do you want to tell the blogosphere about yourself today?

Peter: How did I get into this news business? And why did I get into this crazy business? Good questions to ask nowadays. I kind of stumbled into journalism while studying English at Northern Arizona University in Flagstaff in the late 1970s. I guess it was fate. My dad had pursued journalism and ended up as an English professor. A cosmic twist.

In 1977, I was an aimless liberal arts student at NAU doing some library research on the origins of the Arizona Snowbowl when I bumped into Platt Cline, former publisher of the Arizona Daily Sun. He referred me to an old Swede living in Flagstaff who had been among the founders of the ski area in the early 1930s as I recall. That interview led to my first byline in the weekly Northlander newspaper. A two-year freelance stint followed until I graduated from NAU in 1980 with an English degree. I’ve never taken a journalism course in my life. Independent Newspapers hired me that spring as editor of the Northlander’s sister paper in Sedona called the Verde View. $150 per week.

Sad to say those two papers are defunct. And nearly every other newspaper I’ve worked at over the past 30 years in Arizona journalism has disappeared as well. That includes the Phoenix Gazette and Scottsdale Progress. It’s just a coincidence, I swear.

But I’m confident The Arizona Republic, Scottsdale Republic and azcentral.com will endure.

Our Website scored 1 billion page views in 2009. The Scottsdale Republic site on azcentral.com includes a feature that allows anyone to submit and publish news and community events. Look for the News By You button and click on that to submit an item. Fill out the template for a Business or Restaurant Spotlight or Community Events. It’s as easy as that.

Thanks to Peter for being our #MediaMonday. If you are a member of the media or know a member of the media who wants to share a little something too, just click here and tell us all about it.

A Tip for Tuesday

Preparation is golden!

Never, never wing an interview, even if you’ve spent the past month practicing countless answers in the mirror, in rush hour traffic, and in front of Fido as your captive audience.

The first step in preparing for an interview is to develop three talking points that get your messages across in a succinct, understandable manner. Develop these three points with your public relations and marketing team, and write them out in advance. Make sure you use active verbs and colorful words to “paint a picture” that you want your company or campaign to be associated with. Also practice these talking points in a relaxed, conversational manner, so that you don’t sound over-rehearsed or wooden.

For more tips on how to shine in the media spotlight without getting burned, click here.

Pratt Attack

Longtime Valley radio personality Dave Pratt has resurfaced.

He’s not back on the air, but penning a daily blog for AZ Central.

Whatever money Dave is earning for his daily contributions is going to the South Phoenix dental clinic he opened 14 years ago. 

I knew Dave was getting a bit antsy.  This will give him a daily outlet to express some of his opinions, share his outlook on things and reconnect with a loyal audience that has been pining for his return – anywhere.

It will also allow him the freedom to spend time at his kids’ school and athletic events, which has always been important to him.

So the Morning Mayor is back.  Sort of.

#MediaMonday

Each Monday, we are posting a blog to help our readers get to know the media just a little bit better.

With a TWIST!

No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it as your first “networking” opportunity of the week!

Today’s #MediaMonday comes to us from Christia Gibbons, long-time Tribune editor as well as an alum of the Phoenix Business Journal and Arizona Republic. Currently, Christia freelances for several publications statewide.

So, Christia, time to share!

What do you want to tell the blogosphere about yourself today?

Christia: First, my deep, dark secret – I was a varsity cheerleader and a debutante in high school, and a fraternity sweetheart in college. I was also an Arizona highway patrol reserve officer for nearly two years out of Yuma. I wanted to be an editor since I was three-years-old. I’m journalistically proudest of a serial killer project I headed up in California. Because of my team’s great reporting and writing, the guy was caught and successfully prosecuted. And one last fun fact – my father, Frank Johnson, helped write the open meetings law in Arizona.

Thanks to Christia for being our #MediaMonday. If you are a member of the media or know a member of the media who wants to share a little something too, just click here and tell us all about it.

Hey Hey Hey – #HAPPO Day

Here’s to a great morning of interesting Tweets and Facebook updates that help connect job seekers find a job in public relations.  Here’s more information on the event.

Here are some opportunities in the Phoenix area:

(just added) Southwest Center for HIV/Aids

ALS Arizona

Partnership for a Drug-Free America, Arizona Chapter

City of Scottsdale

Thinking about moving?  Here’s one in Minneapolis.

Padilla Speer Beardsley

And if you have strong non-profit management experience, here’s one that can work from anywhere in the US.

American Jewish Press Association

I’ll be posting updates throughout the morning, so be sure to follow me on Twitter for the latest and the greatest.  Good luck everyone.