HMA Time

The Moffits

Each Monday, we are posting a blog to help our readers get to know the media just a little bit better.

 With a TWIST!

No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it as your first “networking” opportunity of the week!

Today’s #MediaMonday comes to us from Josh Moffitt, co-editor (with wife Rhonni) of Arizona Vines & Wines Magazine and Arizona wine expert on Twitter as @AZVineyardGuy.

He’s even been good enough to have our own Alison write some articles for the magazine from time to time.

So, Josh, time to share!

What do you want to tell the blogosphere about yourself today?

People often ask me how I got started in the magazine business.  I kind of stumbled into it, really.

I was working in real estate, dealing with raw land in rural areas and investors.  I’d buy a large parcel of 100 acres or more and split it up into smaller parcels, bringing in power, roads, water and other improvements, and then resell the parcels at a profit.  The very first parcel I purchased was located in Willcox. 

I noticed what looked like a field of dead plants across the road from the parcel and asked what they were. 

“Grapes” was the answer, and they were not dead but dormant for the winter. 

I said, “You mean like a vineyard?”

Immediately, my selling strategy changed as did the tagline in my ad. I added in “Across from a Vineyard,” figuring it would get more phone calls than “Across from some cows.”

I was fortunate to start this while the real estate market was still going strong.  I used the vineyards as a sales point to great advantage.  We did bus tours with investors through this wine country area.

Then, as everyone knows, the bottom fell out of the real estate market and investors disappeared completely.  I owned thousands of acres of “vineyard land” still and had no buyers.  I figured I needed to find end users immediately.  I had to find someone that actually wanted to plant a vineyard and start a winery.  I thought that if someone was looking to start a vineyard, they would begin by visiting the other vineyards and wineries in the state to get some tips and information, such as, “where should I buy land for a vineyard.”

I began researching to compile a list of active wineries.  What I found was that there was no accurate list of wineries.  Some websites listed wineries that were out of business for over 10 years, others that had been in business for four years or more weren’t even listed.  I set out to get a current, updated list and had the idea right then.  I would print a brochure with an accurate list of wineries and their contact information and put all of my real estate listings on the back. 

I also included some articles about what was happening in the industry, such as Dick Erath (famous vintner from Oregon) buying 200 acres to plant vines next to all of my land.  I thought I’d throw in a couple more articles and call it a magazine.  It was eight pages and we printed 10,000 copies; our distribution network was all of the wineries. 

We called it Arizona Vines & Wines – 2008 Edition.  To my surprise, we sold out!

So, just like that, we were now in the publishing business.  Because of the narrowly- focused niche of Arizona wine, we are now up to 68 pages with some fabulous advertisers. We publish 20,000 issues per quarter and now offer an online version and additional items and data on our website. 

Our Fall 2010 issue – out in September – will be in nearly 60 Barnes & Noble bookstores throughout Southern California, Nevada and Arizona as well as all of the Borders, Bashas’ and AJ’s in Arizona.

I have to say that my wife, Rhonni, is the real star of the show. Not having any background in publishing, writing, photography or anything related to a magazine (other than being literate), we went out and bought an expensive camera and an expensive software program. She taught herself how to use both.

Each Monday, we are posting a blog to help our readers get to know the media just a little bit better.

With a TWIST!

No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it as your first “networking” opportunity of the week!

Today’s #MediaMonday comes to us from Arizona Notebook founder, journalist, shooter Mike Padgett.

So, Mike, time to share!

What do you want to tell the blogosphere about yourself today?

My interest in journalism began sometime between my first kiss (it was from Rhonda with the red hair, in the second grade) and when blond peach fuzz began sprouting on my face.

We lived in a boring rural area, where nothing ever happened. Every morning before dawn, I raced out to our mailbox to read the bold headlines about exciting events happening around the world.

Then, my sixth-grade teacher, Mr. Gustafson, used daily newspapers in our current events class every Monday morning. My young world was being influenced by an industry that would be my home for 30 years.

I started thinking seriously about writing history, one day at a time, when I was in public affairs in the Air Force. There, I dealt regularly with local reporters.

During my college years, I labored for a short time with The Associated Press in Phoenix. I wanted something with more creativity, so I refocused my studies.

One of the highlights of my career was during my final year of journalism studies at Arizona State University. I was one of four ASU seniors chosen to intern with the Investigative Reporters & Editors team that worked in Arizona for several months following the 1976 bombing death of reporter Don Bolles.

After graduation, I worked for the Mesa Tribune – when it still was the Mesa Tribune – for several years. In January 1987, The Phoenix Gazette recruited me. I worked for the PM newspaper until Jan. 18, 1997, when the paper was closed.

A few months later, I accepted an offer to write for The Columbian newspaper in Vancouver, Wash. I returned to Phoenix less than a year later when I learned about an opening at The Phoenix Business Journal.

During three decades with newspapers, I worked on the police, fire, courts, features, business and general assignment beats. My favorite stories are those that people tell about themselves. Everyone has a story, some more interesting or dramatic than most.

I also had the good fortune to receive several writing honors from the Arizona Press Club, the Maricopa County Bar Association, and the Arizona Medical Association.

Then in 2006, I decided to get out of dead-tree journalism. The news business had been very good to me. But the industry began changing, and I needed to grow. I needed to stretch my writing skills. And considering the state of the news business today, my decision to take early retirement four years ago was perfect.

Plus, my Best Friend and I wanted more time for travel. She always has been my supportive counselor/cheerleader/travel companion.

Then in 2008, at the suggestions of trusted contacts Len Gutman and Jeff Hecht in the Phoenix PR community, I started a news blog, Arizona Notebook.  

The blog has allowed me to push myself, and I would recommend the idea for anyone who wants a new platform on which they can encourage their inner wordsmith selves to grow.

On my blog, I write about our travels (posting the stories and photos on the road from Ireland and Australia) and about people who have interesting stories to share. Occasionally, I write personal essays or book reviews.

My interests include photography and studying the literary writing techniques of nonfiction storytellers whose works are archived here.  

I also enjoy staying in historic hotels; hiking; Southwest cooking; and collecting maps of the Southwest, specifically during the years 1840-1860, when mapmakers couldn’t keep up with changes in state boundaries.

My resume, with several recommendations, is on LinkedIn here.

My Twitter name is @Mike_Padgett. See you there.