Last week, KTVK/KPHO senior assignment editor Scott Davis wrote a blog post for LinkedIn titled “5 Seconds To Get My Attention” where he detailed out exactly what he and his team need from us as public relations folks in a pitch – noting they get more than 2,000 per day.
His advice and honesty hit the nail on the head about 15 times over. And this is coming from someone who does more than pitch local media, but acts as media oftentimes for a dozen local media outlets as well.
If you are in this industry – no matter if in Arizona or otherwise – you have to read his post here. Then print it out and give it to your team. Then, save a copy so you can add to you “new hire packet” and give to all new team members from here until eternity.