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A couple years ago, I attended an EO seminar during which the speaker talked about doing “signature” things that help identify yourself or what you do.Aciphex He stressed a call-to-action for everyone with whom you come in contact.

Following that, I began using “Get Noticed” as part of my e-mail signature block.  I have received countless comments about it and plenty of ribbing from some of my friends – so I’m of the opinion that “it works.”

I guess imitation is the best form of flattery!

I happened to notice during the Daytona 500, and previously during the Super Bowl, that Go Daddy, the domain name registration giant, among other things, is using the same two words as a theme for one of its commercials starring NASCAR driver Danica Patrick as a body-painting artist.

Over the last several months, I’ve contemplated changing my e-mail signature to something like: “Be Relevant,” “Bridge Gaps” or “Connect.”

To me, none seem better than what I’m already using.

Any suggestions?

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

3 Comments

  1. Stephanie Lough says:

    Great post, Scott.

    But about you contemplating to change your sig …. http://hmapr.com/?p=5785#comments

    I guess it’s a good thing you don’t like it better 🙂

  2. Joe The Fan says:

    “Get Noticed” is perfect for a Public Relations Company. You Go Girl!

  3. Alison Bailin says:

    While I am – and have always been – more long-winded than Scott in signature and most other things, I totally copied his “move” by having some fun with my signature line, recently messing around with all of the links after my signature that my friends pick on me about. “Oh Alison, look at all your fancy business presences. Wow, you think you are really important,” say my friends. So, I took it a step further by showing off all of my sassy “presences” in every email:

    Alison Bailin Batz
    Social Media Presence: HMA Blog – Facebook Fan Page – Twitter – LinkedIn – News Room
    Physical Presence: 3610 N. 44th St. #110 Phoenix, AZ 85018
    Phone Presence: 602-957-8881 (office) or 602-318-3775 (cell)
    Public Relations Presence: Official Bio

    So ha!