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Why is media relations important?
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March 25, 2016
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Global Social MediaWe’re all pretty aware that social media has unlocked the window into a new – now routine -- way of communicating.

Its impact has been global -- particularly when it comes to freedom.

Will that have future impact?  Is spring once again in the air?

Social media played a major role in the Arab Spring, which began in late 2010, as a revolutionary wave of demonstrations and protests, riots, and civil wars in the Arab world, quickly spreading throughout North Africa and the Middle East.

A 2011 article in the UAE’s The National cites a Dubai School of Government report released  that year which gave credit to “the conventional wisdom that Facebook and Twitter abetted, if not enabled, the historic region-wide uprisings of early 2011.”

The report stated that social media “played a critical role in mobilisation (sic), empowerment, shaping opinions and influencing change.”

Now we have President Barack Obama in Cuba pushing for internet access-for-all in the oppressed island country.

On the other side of the world, Facebook founder Mark Zuckerberg has met with China’s propaganda chief, Liu Yunshan, suggesting that the world’s most populated country open its cyber-borders to the rest of the world – or at least to itself.

There is much debate as to how much of a role social media has played in the free-flow of information in dictator-controlled countries, so the question still remains:  “Will the rest of the world get the chance to ‘Like?’”

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

2 Comments

  1. David Landis says:

    Scott, great blog. I’ve always thought that technology will help democratize the world through information sharing. We’re seeing changes in the most unlikely places. Cheers, David

  2. Angel Healy says:

    “Will the rest of the world get the chance to ‘Like?’” I would like to say, yes they deserve to. I do understand that there are differences when it comes to the power that the country holds over its citizen, but give this part to one’s human rights.

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