“What is…” Wednesday – What is PR Coaching? Alan Cohen’s Take
February 22, 2012
#MediaMonday – Yasmeen Hassan
February 27, 2012
Show all

Teenager problems

I’ve heard and repeated many times, “Hire a teenager while they still know everything.”

When it comes to trends – they do.

A study conducted by the Pew Internet & American Life Project found that teens are now flocking to Twitter, while leaving some of the early building blocks of social media behind.

As we saw with MySpace, we are now seeing with Facebook.  Once the demographics begin to skew older – or should I say that once mom and dad figure out how to monitor their children’s’ activities on such platforms, teens find a new place go to.

Martha Irvine of the Associated Press reports teen usage of Twitter has climbed to 16 percent – up from just eight percent two years ago.

I’m sure there is something “cool” about being on Twitter before the onslaught of teens – but I’m not sure what it is.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio


  1. Stephanie Lough says:

    I have never heard “Hire a teenager while they still know everything,” nor would I listen to it. Maybe we know different teenagers? I do agree that teens are the hippest, most up-to-date on pop culture news…but being up to date doesn’t mean “they know everything”. I think it should be “they know everything on page 6”. Trends are important in this industry, but just because something is trendy doesn’t mean its pop culture or of interest to teens – business, politics, world issues- lots of trends to be followed there as well. Luckily for HMA there are enough reality TV obsessed, tabloid reading, celebrity stalkers working here to keep us in the entertainment trend loop.

    So once Twitter loses its cool factor and becomes saturated with Gen Xers, will the teens (finally) flock to G+?

  2. Alissa Castro says:

    I agree Steph. 1) I have never heard that saying. 2) That’s just not true. Teenagers are surely not the first to hit anything- Facebook started with college students and if Twitter is just now getting big with teens, well they’re behind the times. Sure they have their parents cash to fund their obsessions (which is why marketing/America helped create the image of a teenager) but in no way would I ever take advice on new trends from a teenager. I stopped shopping at Hollister for a reason.

    • Stephanie Lough says:

      Haha was that the reason? Not the blaring music or the fact that a size 2 is an extra large? You make a good point, teens are behind for just now getting on Twitter.

      I think it is more a matter of teens vs parents more than a teen being more knowledgeable or tech savvy than an average working adult. This might have been true 10 years ago , but I think we have reached a point where the first generation of internet users (meaning those who used the internet during adolescence and essentially the first gen who knows no life w/o the web) are now in their mid to late 20s, bridging the gap between know-it-all teens and the computer illiterate.

      I still get frustrated trying to show my parents how to update their iPod or explaining why not to use an AOL address, and it’s the same frustration I had as a 14-year-old showing my parents the internet and trying to explain to my mom that AIM did not mean I was talking to strangers in a chat room. Younger people are more adaptable to change, so they will always be ahead of the curve in that sense. Just don’t be too quick to trust a teen’s judgement.

  3. Stephanie Lough says:

    This is the generation to follow: http://www.prdaily.com/Main/Articles/10927.aspx

Leave a Reply

Your email address will not be published. Required fields are marked *