Thanks to public relations, news is more than just a man reading a teleprompter. We get the experts in the story for interviews. We bring in the chefs for in-studio cooking demos. We set up on-location spots to help add different dynamics to your favorite news program.
One area of the news PR doesn’t interact with much is the weather report. There is no official spokesperson for Mother Nature, nor is there anyone handling her brand reputation. Unless the weather is affecting our clients’ happenings - or stealing our clients’ spotlights, ahem, Arizona graupel and azboobs -- it is, for the most part, a PR-free report.
Just because we can’t pitch the weather doesn’t mean we can’t have a little FUN with it! Especially when your client is the Arizona Chapter of the Sheet Metal and Air Conditioning Contactors National Association (SMACNA AZ) who has launched its Ninth Annual 100-Degree Contest!