Earlier this week, Shelby forwarded a link to a blog post titled “No One Uses #Hashtags Anymore” by Patrick Coffee via AdWeek. With a resounding, #WeNeedToWriteAResponse from everyone in the office, and because I love hashtags, I accepted the assignment.
In the post, Patrick states “The basic conclusion is: tweets lacking @ signs and tags lead to more clicks. This is true whether you’re trying to drive followers to a website or get them to download an app, primarily because all those links tend to distract people from the message you want to convey.”
I laughed out loud (#LOL)… I literally LOL’d, because he had at least eight hashtags in his post including one in the title.
But that is not the point- the point is and yes I am taking a very clear stance here- people use hashtags all the time. In fact, I just had an entire email exchange all in #hashtags? Why? Because I can (and it is fun).
He goes on to quote one (YES only one) study that is titled “Hey Twitter Advertisers — Want More Clicks? Lose the Hashtag!” I am going to go out on a limb here and say the group of people who they are referring to (“advertisers”) can hardly be considered “everyone” when telling us not to use hashtags.
In fact, a very recent example of “no one using #hashtags” anymore:
Trending on Tuesday was the hashtag #4BestWordsEver which was #Amazing! In case you missed it, a few of my favorites:
#AllOfThatBeingSaid – In the same way that people say they don’t understand #Twitter, and ask why people would want to post about going to the bathroom (I can’t tell you how many times I have heard this and have to explain that Twitter is #SoMuchMoreThanThat), I understand people saying they don’t understand #hashtags either (but if you really don’t understand hashtags, HMA has two blog posts from the end of last year to help you, and just for fun I will call them #ThingOne and #ThingTwo).
So I want to know what you think? Is no one using #hashtags anymore and is the #hashtag really dead? #Really #TellMeItIsntSo #IMightDieWithoutAHashtag
Senior Account Executive
Rachel is a native Arizonian, who enjoys spending time with her family, traveling, playing tennis, reading and social media. She’s a busy mom and is passing the idea of volunteerism onto her son.
Check out Rachel's Full Bio