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Twitter has continued to tighten its grip on communicators – both at the “professional” level and at the “citizen” level -- throughout the United States.

In Europe, however, it’s been a longer path for Tweets to become mainstream. An informal conversation I (Scott, that is) had recently with some of our Public Relations Global Network (PRGN) partners, including Coen Staal of Evident P.R. in the Netherlands, indicated the same.

Prior to the European Parliament elections last summer, a Fleishman-Hillard survey found that while Congressmen and Senators in the United States had embraced social media as a way to effectively communicate with their constituents, that wasn’t the case in Europe.

So, the governing body created social media profiles in an attempt to reach younger voters. Unfortunately, the messaging was primarily matter-of-fact and not really interactive or engaging.

Since then, European Parliament President Jerzy Buzek has launched his own Twitter account. And, research conducted by Edelman indicates that the use of Twitter among senior government personnel in European Union capitals and Washington, D.C., is expected to increase by nine percent over the next three years.

That still sounds like a slow road to Twitterville.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

2 Comments

  1. Euro-twitter is coming very slowly at European Union level. Social media is not seen as a number one source of information. More and more members of the European Parliament mainly use blogs to comment politics.

    Journalists are using twitter to give inside information. The question is about time to feed all those sources of information and how many readers are ready to follow them.

    Things might change with a new generation of politicians born with facebook and other social media…

  2. Scott Hanson says:

    Stéphane, I agree. And with the constituents’ growing use of these tools, it may help speed-up the acceptance a little, similar to what we are seeing here.

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